The All Points East music festival has officially entered into a sponsorship agreement with the community-focused Victoria Park Football Club.
Since its debut in 2018, the festival has been hosted in East London’s iconic Victoria Park. This new partnership strengthens the bond between the event and the non-league football club that shares the same local grounds.
As part of the deal, the festival’s branding will feature on the club’s official kits for the upcoming season. Matty Walsh, the club’s captain, noted the natural connection between the two entities: “Our pre-season training takes place at Victoria Park twice a week every summer between cricket matches, often with the All Points East stages being constructed in the background.”
“Since moving to East London in 2021, Victoria Park Football Club has been my strongest connection to the area. It is fantastic to see the festival supporting a local community club with much-needed new kits. Many of our players live locally and attend All Points East every year, so having such a significant East London cultural institution on our shirts is a proud moment for us.”
This year’s All Points East lineup runs from August 21 to August 30. The festivities kick off on Friday, August 21, with Jorja Smith and Tems co-headlining, supported by Kwn, Ayra Starr, and Odeal.
On Saturday, August 22, Lorde leads the bill, with performances from PinkPantheress, Zara Larsson, 2hollis, Oklou, Audrey Hobert, Rose Gray, Esha Tewari, ML Buch, and Fabiana Palladino.
The Outbreak Fest presents All Points East on Sunday, August 23, will be headlined by Deftones, alongside IDLES, Amyl & The Sniffers, Esdeekid, JPEGMAFIA, ¥øu$Uk€ ¥uk1mat$U, Basement, Wisp, Deafheaven, and Show Me The Body.
Tyler, The Creator will host a massive two-day takeover on August 28 and 29. The extensive lineup includes Rex Orange County, Turnstile, Mariah The Scientist, Clipse, Sexyy Red, Ravyn Lenae, Fakemink, Vince Staples, Daniel Caesar, Baby Keem, Dijon, Ghostface Killah, Syd, Faye Webster, Danny Brown, Jim Legxacy, Bb trickz, and Dove Ellis.
The festival concludes on Sunday, August 30, with a headline set from Twenty One Pilots, joined by Wunderhorse, Nova Twins, and Kid Kapachi.
