Apple Delays Smart Glasses Launch to 2027, Prioritizing Privacy Safeguards

As Apple readies its first smart glasses for market, the company is grappling with how to alleviate consumer privacy concerns, according to Bloomberg’s Mark Gurman.

Gurman reports that Apple has delayed its original early 2027 target. The glasses are now slated for an unveiling at the Worldwide Developers Conference in June 2027, with general availability expected by year’s end. The extended timeline gives Apple additional room to refine both the hardware and its privacy messaging.

The shift suggests Apple is keenly aware of the backlash surrounding Meta’s smart glasses — occasionally labeled “pervert glasses” by critics — which have been used for non-consensual recording. For a brand that centers privacy in its marketing, the reputational stakes are arguably higher.

To that end, Apple plans to highlight privacy-centric features such as on-device processing and the omission of facial recognition. The company is also expected to avoid using customer recordings to train AI models and will likely not adopt Meta’s reported practice of employing contractors to review user footage.

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