Media & Entertainment
Bandai teams up with Kao and Lion to reduce the environmental impact of its popular plastic model franchise
A plastic Gundam model made from recycled plastic stands next to the pellets and discarded detergent packs that form the raw materials. (Photo by Ryota Nishiyama)
RYOTA NISHIYAMA
September 12, 2026 12:10 JST
TOKYO — Bandai Namco Holdings is collaborating with cosmetics manufacturer Kao and household goods maker Lion to transform used toothbrushes and consumer product packaging into raw materials for its widely beloved Gundam plastic model kits. The initiative is designed to drive resource recycling and minimize waste across multiple industries.