Chinese Appliance Brands Expand Market Share Across Southeast Asia

TVs and air conditioners drive gains as prices and features appeal to younger buyers

Chinese TV brands are gaining traction in Malaysia, attracting consumers with larger screens and feature‑rich designs at competitive prices. (Photo by Norman Goh)

KENTARO TAKEDA, NORMAN GOH, REZHA HADYAN and NATSUMI KAWASAKI

SINGAPORE/KUALA LUMPUR/JAKARTA — Over the past five years, Chinese home‑appliance manufacturers have steadily increased their share of the Southeast Asian market. Beyond low pricing, they are winning customers by offering 24‑hour support services and innovative product designs that resonate with younger buyers.

Source link