The Swiss watchmaking industry appears to be approaching a period of significant turbulence. Over the last ten years, the sector has transitioned from a volume-driven approach to a value-oriented model, reflecting the broader luxury market shift toward premiumisation. Since 2015, export volumes have declined by approximately half, equating to an annual loss of around 13.5 million timepieces. This contraction has placed dozens of manufacturers and thousands of jobs in jeopardy. Within the industry, momentum is building for swift structural reform.
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