E.l.f. Beauty Posts 51% Sales Surge, Raises Full‑Year Guidance

E.l.f. Beauty surpassed Wall Street expectations on Wednesday, reporting a 51% increase in net sales for its second fiscal quarter.

The beauty firm logged its 31st straight quarter of net‑sales growth, citing robust performance across its entire portfolio. Growth was fueled by both retail and e‑commerce channels in the United States and overseas.

CEO Tarang Amin said, “We are particularly pleased that strength was evident across our entire portfolio—each of our brands delivered solid growth this quarter,” in a CNBC interview.

Amin also noted that E.l.f. ranks as the most‑searched brand on TikTok Shop and holds the No. 2 spot in cosmetics on the platform. The company highlighted strong results from Rhode, the skincare brand acquired last year.

Following the outperformance, E.l.f. Beauty lifted its full‑year guidance, projecting net sales between $2.00 billion and $2.03 billion, up from the prior $1.94 billion–$1.97 billion range. Adjusted EBITDA is now forecast at $421 million–$427 million, compared with the previous $401 million–$407 million estimate.

Adjusted earnings per share for the year are now projected at $3.82–$3.86, surpassing the prior guidance of $3.50–$3.55. Net income is expected to fall between $231 million and $233 million, up from the previous $212 million–$215 million range.

The company had already increased its guidance last quarter after exceeding expectations.

Amin expressed confidence heading into the holiday season, stating the company is “very bullish” and anticipates strong sales through year‑end.

Here’s how the company performed in its second fiscal quarter compared with what Wall Street was expecting, based on a survey of analysts by LSEG:

• Earnings per share: $1.21 adjusted vs. 60 cents expected
• Revenue: $520.8 million vs. $470.3 million

For the quarter ended Sept. 30, E.l.f. reported net income of $30.03 million, or 50 cents per share, up sharply from about $3 million, or 5 cents per share, a year earlier.

Net sales increased 51% to $520.8 million.

International sales expanded markedly, rising 165%, though the U.S. still accounts for about 75% of revenue, Amin noted in a CNBC interview, emphasizing the “tremendous opportunity” to grow overseas.

Gross margin improved by 1.6% during the quarter, benefitting from a 0.3% boost due to tariff refunds. Amin had previously indicated the firm would fully reinvest those proceeds into pricing and marketing initiatives to sustain growth.

While most tariff refunds were realized in the first fiscal quarter, some were recognized in the second. The company anticipates total annual refunds near $55 million. Amin said the firm reduced prices on roughly 10% of its SKUs by $1 thanks to the tariff benefits.

“We are seeing strong unit momentum as a result,” he added.

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