Ferrari this week gave journalists in Rome their first look at the company’s inaugural fully electric vehicle — a four-door, five-seater dubbed the “Luce,” developed in collaboration with former Apple design chief Jony Ive and his firm LoveFrom.
The Luce, which translates to “light” in Italian, is slated for customer delivery starting in the fourth quarter of 2026. Pricing is expected to hover around €550,000, or roughly $640,000.
The reveal arrives at a moment of reckoning for automakers pursuing electrification. Several manufacturers, Ferrari among them, have been scaling back their EV ambitions amid headwinds in the US market and intensifying competition from China’s domestic producers.
Yet the ongoing conflict in Iran and the resulting volatility in fuel prices underscore the strategic appeal of electric propulsion.
How did observers and the market react?
The initial market response was one of skepticism. When trading resumed in Italy on Tuesday following the Pentecost bank holiday, Ferrari’s share price dipped roughly 6 percent, wiping out about €3.7 billion in market capitalization.
The stock eventually stabilized after the early plunge.
On social media, however, much of the criticism focused less on the electric drivetrain or Ferrari’s strategic direction and more on the car’s exterior styling and aesthetics.
What did Ferrari say about the new Luce?
Ferrari F1 drivers Lewis Hamilton and Charles Leclerc, fresh from Sunday’s race in Montreal, took the wraps off the Luce at the Rome event.
The launch comes as Porsche, Honda, and to some extent Ferrari itself look to temper expectations around their electric-vehicle timelines.
CEO Benedetto Vigna nonetheless emphasized the depth of the effort behind the model, noting that “it’s the result of five years of work.”
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Though still renowned for sleek, high-performance two-seaters with thundering multi-cylinder engines, Ferrari is betting that its first five-seater — complete with a generous boot — will help it gain traction in markets such as China, where EV adoption is already widespread and large combustion-engine cars face steep taxation.
“In our client base there are many … who are still looking for something completely different, to be used in different moments of life,” said Enrico Galliera, Ferrari’s chief marketing and commercial officer.
Vigna has also indicated he expects roughly half of Luce orders to come from new customers.
What are some of the Luce’s performance figures?
Despite tipping the scales at 2.2 tonnes, the Luce promises prancing-horse performance both in a straight line and through the corners. Four electric motors — one per wheel — deliver more than 1,000 horsepower and enable variable power distribution for sharper handling.
Ferrari puts the top speed at 310 kilometres (193 miles) per hour. Straight-line acceleration is blistering, with the car sprinting from 0 to 100 km/h in 2.5 seconds.
A 122 kWh battery pack, which accounts for a significant portion of the car’s mass, is said to provide a theoretical range exceeding 500 kilometres. At a fast-charging station, the vehicle can go from 10 percent to 80 percent charge in roughly 20 to 25 minutes, according to the company.
Ferrari is making a deliberate effort to preserve an acoustic identity, engineering the EV powertrain to amplify natural vibration sounds inside the cabin. The glass-forward design maximizes the amount of light — or “luce” — entering the cabin. At the same time, the company has opted for physical controls and analogue-style dials rather than an all-digital, touchscreen-centric cockpit, a nod to tradition in its rivalry with Tesla and several Chinese EV makers.
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