Good Good Withdraws as Sponsor of 2026 Austin PGA Tour Event

Good Good’s troubles continue to mount. Following a widely condemned advertisement for a Good Good × Callaway driver that featured Garrett Clark shoving colleague Alexis Miestowski, the brand has seen several of its most prominent partnerships dissolve.

On Thursday evening, the company suffered its most significant loss yet: its sponsorship of the PGA Tour’s 2026 Good Good Championship.

In separate statements on social media, Good Good announced its decision to step away from sponsoring the Tour event slated for November in Austin, a move that the PGA Tour promptly confirmed.

Here is a summary of the developments.

The fallout from the controversial driver commercial has escalated rapidly.

Retailers—including Dick’s Sporting Goods, Golf Galaxy, and PGA TOUR Superstore—pulled Good Good apparel from their shelves. Callaway severed ties with Good Good, effectively consigning the co‑branded driver featured in the ad to oblivion.

Golf Channel postponed the debut of the new Big Break × Good Good series, then cancelled the inaugural season entirely. The victor of that program was set to receive a sponsor’s exemption into what was intended to be Good Good’s boldest entry into the mainstream: the 2026 Good Good Championship.

Thursday night, Good Good declared it would withdraw from the forthcoming PGA Tour event, stating that its priority is “ensuring we learn from this situation” and that it is “committed to earning back trust.”

“After thoughtful discussions with the PGA Tour and careful reflection, we have decided to step away as sponsor of the Tour event in Austin this fall. We recognize that we have work to do as an organization, and our focus right now is on our team, our culture and ensuring we learn from this situation,” the statement read. “We are grateful for our relationship with the PGA Tour and appreciate their partnership over the years. We remain committed to earning back trust, and we hope to work together again in the future.”

Earlier this week at the Tour Championship, PGA Tour CEO Brian Rolapp described Good Good’s sponsorship of the Austin tournament as a “fluid situation.”

In response, the PGA Tour issued its own release, asserting that it “agrees with [Good Good’s] decision” to step back as tournament sponsor.

“The PGA Tour has been informed of Good Good Golf’s decision to step away as sponsor of the event in Austin, Texas, this fall,” the Tour’s statement said. “We agree with their decision to use this time to focus on their organization and the work ahead. The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”

The Tour added that the Austin event, scheduled for November 12‑15 at Omni Barton Creek, will proceed as planned, with a further update on sponsorship plans to be released at a later date.

Consequently, the tournament has been temporarily renamed the “Austin Championship” on the PGA Tour’s website.

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