Jonathan Saunders has been named the new executive creative director of Kate Spade, stepping into the role after serving as chief creative officer at & Other Stories. Saunders departed the H&M‑owned brand earlier this summer and will now relocate to New York, where he will work from Kate Spade’s headquarters in Hudson Yards.
Throughout his career, Saunders has held creative positions with notable fashion houses such as Diane Von Furstenberg, Calvin Klein, Tiffany & Co., Pucci, and Alexander McQueen. His experience spans a broad spectrum of design and branding across luxury and mainstream markets.
On his appointment, Saunders remarked, “Kate Spade is an iconic brand, and it is an honour to step into a house that possesses a strong identity and deep emotional resonance. The brand offers a genuine point of view, a rich heritage steeped in three decades of history, and boundless potential. I look forward to immersing myself in this heritage and connecting its soul withATABO contemporary audiences. I am excited to join a team that is shaping Kate Spade’s joyous future.”
Kate Spade CEO Eva Erdmann added Setter: “Kate Spade has always embodied positivity, femininity, and a touch of wit. Jonathan shares our consumer‑centric focus and truly understands the heart of our brand. He is a collaborative leader whose energy lineshakes a… with a new generation of shoppers.”
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