Nintendo Switch 2 Sales Decline Approximately 40% Following Price Adjustment

The dip in sales followed a price increase due to higher memory costs.

Nintendo

During the first two quarters of its fiscal year ending September 30, Nintendo’s Switch 2 sales dropped by nearly 40% year‑over‑year, totaling 6.49 million units—3.82 million in Q1 and 2.67 million in Q2—compared with 10.36 million units sold in the same period the prior year, a decline of 37.4%.

Nevertheless, the Switch 2 debuted on June 5, 2025, and Nintendo anticipated robust demand in the months following launch. The recent earnings report noted that many consumers continued to adopt the console, driven by new game releases, even as overall sales slipped.

The report spans a six‑month period beginning in April, a month prior to Nintendo’s price increase. In early May, the firm announced a $50 price hike for the Switch 2 in the United States, bringing the retail price to $500, citing higher memory costs and tariffs. Even with weaker console sales, net profit increased by 11% year‑over‑year, propelled by strong software revenue and the success of the newest Super Mario film.

Nintendo continues to project 16.5 million Switch 2 units for the current fiscal year, reflecting expectations of reduced sales and the momentum from the console’s launch. This outlook represents roughly a 17% decline from the 19.86 million units sold in the previous year. The recent release of the Ocarina of Time remake, now available, is expected to be one of the most significant titles for the Switch 2 this year.

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