RABANNE has officially named Olivier Rousteing its next creative director, a move described by the Puig‑owned house as “a pivotal step in Rabanne’s evolution.” After stepping down from Balmain in November 2025 following 14 years at the helm, Rousteing will debut his first collection for the house at Paris Fashion Week in March for the Fall/Winter 2027 season, succeeding Julien Dossena who departed earlier this year after 13 years.
“Joining Rabanne is a tremendous honour,” Rousteing said. “This house has always pushed the boundaries of fashion, turning bold ideas into iconic designs that have shaped the industry. Its spirit of innovation, craftsmanship, and fearless creativity has inspired generations—and today it continues to inspire me.”
Rousteing praised his predecessor, noting Dossena’s “remarkable legacy.” He added, “Dossena’s vision has redefined the house for a new generation while honouring its pioneering spirit. I deeply admire what he has built and the powerful dialogue he fostered between Rabanne’s heritage and contemporary fashion.”
Puig’s president of prestige and fashion brands, Ana Trias, highlighted Rousteing’s fit for the house: “Olivier Rousteing’s vision is bold, magnetic, and perfectly attuned to the energy of the present. His unique talent for crafting fashion that celebrates confidence and self‑expression makes him an ideal choice for Rabanne. With Olivier, we are opening a new chapter for the house.”
The announcement coincided with France’s Bastille Day, adding a touch of national pride to the news. In a striking image, Rousteing holds Rabanne’s signature chainmail, a silver metal mesh, while a pen and notebook rest on a table beside him.
Rousteing’s tenure at Balmain was noted for its audacious, intricately detailed approach—an aesthetic that seems well suited to a house renowned for metallic masterpieces. At 40, he brings 15 years of experience as a creative director, having taken the/signup of Balmain in 2011 and becoming the youngest non‑founding designer to lead a major Paris house since Yves Saint‑Laurent at Dior.
Spanish fashion designer Paco Rabanne with model Isabel Feldel, who is wearing one of his elaborate metallic creations in 1967 (left) and the iconic Rabanne chainmail being held by Olivier Rousteing (right).
Photos: Reg Lancaster/Express/Getty Images, Francesca BeltranDuring his time at Balmain, Rousteing cultivated the ‘Balmain Army’—a diverse, influential community of models, influencers, and celebrities that included high‑profile figures such as the Kardashians. In today’s celebrity‑driven landscape, his extensive network and social media presence bring a powerful asset to Rabanne. Rousteing commands 9.4 million followers on Instagram, compared with Rabanne’s 1.9 million.
Rousteing’s track record of growth also stands out. Under his leadership, Balmain’s revenue surged tenfold. He has also previously collaborated with a Puig‑owned house, serving as a guest designer for Jean Paul Gaultier for a couture season in 2022.
