Stassi Schroeder Channels ‘Chic Raven’ Aesthetic for ‘House of Stassi’ Premiere Celebration

The highly anticipated premiere of House of Stassi marks a definitive new chapter for the reality television veteran. Weeks before the series debut on Freeform and Hulu, Schroeder radiated a palpable, renewed energy during preparations for her New York City launch event at The Corner Store. The transition from ensemble cast member on Vanderpump Rules to the central figure of her own docuseries—which chronicles her evolution as a mother, wife, author, and podcaster—was evident in the meticulous curation of her premiere-night look.

The celebration brought together her inner circle, including husband Beau Clark, their children, sister Georgi, and longtime friends Katie Maloney, Kristina Kelly, and Taylor Strecker. Ahead of the festivities, Schroeder detailed the directive for her ensemble: maximum impact. “It’s House of Stassi premiere night; we had to go ALL out,” she stated. “You know how I always used to make a big deal about my birthday on national TV? Forget birthdays, now it’s about my premiere party.”

She described the specific aesthetic as “chic raven,” elaborating, “I look like your worst enemy showing up to your funeral, and I wouldn’t change a thing. The dress is by Nué Studio and I simply never want to take it off.” The floor-length gown anchored a beauty look centered on high-gloss texture. Schroeder emphasized that hair remains the non-negotiable final component of her styling process. “The hair always has to match the vibe perfectly. Hair can make or break an outfit,” she noted. To maintain a luminous finish on a textured updo, the team relied on Kérastase Elixir Ultime Hair Oil.

That polished, intentional approach extends to the wardrobe featured throughout the eight-episode first season. Schroeder previewed the series’ fashion language as “classic, elevated, and just intimidating enough,” characterized by elevated neutrals, chic monochrome palettes, and a heavy rotation of chocolate brown, cream, and white. “It’s polished, it’s effortless-looking (which means it definitely wasn’t effortless), and it’s proof that being ‘basic’ is only an insult if you don’t do it exceptionally well,” she said. House of Stassi premieres July 29 on Freeform, streaming next day on Hulu.

Photographer: Lucio Andreozzi
Stylist: Maren Taylor
Hairstylist: Bradley Leake
Makeup Artist: Carly Fisher

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