Xiaomi is still widely recognized for its smartphones, yet at IFA 2026 the company unveiled a vision that reaches far beyond pocket‑size devices.
Connected home appliances have become a cornerstone of Xiaomi’s portfolio, and the firm is now steering its focus toward automobiles—a transition that is unmistakable at IFA.
In Berlin, visitors to Xiaomi’s exhibition hall are immediately greeted by a futuristic vehicle bearing the brand’s iconic logo, this time on a scale appropriate for the road.
Xiaomi’s electric cars are already a common sight on Chinese streets, and the firm now aims to introduce them to European drivers.
At IFA 2026, Xiaomi announced plans to launch its electric vehicles across Europe in 2027, signaling a new phase of growth that extends beyond smartphones and consumer gadgets.
Xiaomi’s ambition goes beyond vehicle sales; like many tech firms at the show, it is focused on weaving cars into a broader ecosystem of daily life.
The company terms this integration “Human x Car x Home,” an ecosystem that ties personal devices, the automobile, and home technology together, enabling drivers to control their smart home while on the road.
Euronews examined Xiaomi’s IFA 2026 concept to understand how this ecosystem functions in practice.
‘Human x Car x Home’: The vision
Rather than viewing the vehicle as a standalone product, Xiaomi intends to embed it within its existing home‑connectivity system, allowing users to transition seamlessly between environments while remaining linked to the devices they depend on daily.
At the exhibition, Xiaomi showcased practical applications: occupants could adjust connected curtains and toggle air‑conditioning settings from within the car, effectively extending control of the home to the vehicle.
Consequently, the automobile functions as an additional smart‑home hub; a commuter could pre‑set climate controls on the way home, managing various connected devices directly from the driver’s seat.
Xiaomi explains that its HyperOS operating system and artificial‑intelligence capabilities will serve as the backbone linking these devices. Looking ahead, the company envisions AI using contextual cues to orchestrate coordination among car, smartphone, and home appliances, moving beyond manual interaction.
Thus, the vehicle represents both a new product line and an extension of Xiaomi’s broader connected ecosystem, bringing the brand’s technology from smartphones and homes onto the open road.
In parallel with its concrete roadmap, Xiaomi is also exploring speculative concepts that could shape future possibilities.
One standout concept is the Xiaomi Vision Gran Turismo, an electric hypercar designed for the Gran Turismo gaming series, which highlights innovative design, aerodynamics, and digital interaction ideas.
At present, the Vision Gran Turismo remains a concept car, with no immediate plans for a production version to hit the streets.
Local partners
Nevertheless, Xiaomi’s European ambitions are firmly rooted in market execution. During its IFA press conference on 3 September, the company took concrete steps toward entry.
At a signing ceremony, Xiaomi executed letters of intent with eight German automotive retail groups: Emil Frey Germany, the Ernst Dello Group, Autohaus Dinnebier, Hahn Automobile, the LUEG Mobility Group, Fett & Wirtz, SPT Avior, and Penske‑Jacobs.
Germany is intended as the launchpad, with Xiaomi planning comparable partnerships across other European markets.
“Europe is a key market for our global strategy,” said Xiaomi Chief Marketing Officer Xu Fei at the conference.
To underpin this strategy, Xiaomi announced plans to invest over €24 billion globally in research and development from 2026 to 2030, emphasizing AI, operating systems, semiconductors, intelligent vehicles, robotics, and smart manufacturing.
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