Alexandre Choueiri has been named the new Chief Executive Officer of Bluemercury, the luxury beauty retailer. Formerly serving as CEO of Kering Beauté Americas, Choueiri brings extensive experience in global beauty industry leadership to his new role.
The appointment follows a strategic leadership transition at Bluemercury, with Choueiri set to assume responsibilities overseeing the company’s operations, product curation, and brand strategy. His background with Kering’s high-end beauty portfolio positions him to enhance Bluemercury’s offerings in the competitive luxury retail space.
Choueiri succeeds Olivier Bellambrini, who served as interim president following the departure of former CEO Elizabeth Gaggero in 2022. The company has not disclosed specific details regarding his compensation or transition timeline.
Bluemercury, a subsidiary of Saks Inc., operates nearly 40 standalone stores nationwide, offering premium skincare, cosmetics, and wellness products. Industry analysts anticipate Choueiri’s tenure to align with broader trends in experiential retail and direct-to-consumer engagement within the beauty sector.
No further comments from Bluemercury’s board or Choueiri are available at this time.
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